Shown in most member communication emails and invoices. Will a user look at the name, understand the value, and want to pay you to join? This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Youve reached the end of my roundup of Patreon stats for 2022. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). This cookie is set by GDPR Cookie Consent plugin. Do you think Patreons business model is sustainable? For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. Membership Level: My Level Name. Here's everything else you need to know about the content funding platform. Also, naming your tiers provides community among your patrons. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Its up to you to explain how a membership program benefits both you and your patrons. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. Maybe if they go public theyll end up releasing that data. Opt out anytime. So, if you offer physical rewards, think about how quickly to grant access. Another great litmus test is to see if a customer or friend can explain why its worth signing up for your memberships in a few words or less. Patreon hasnt released a full breakdown. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. Patreon has raised a total funding of $412.1 million. 5. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Its a good idea to name your membership levels based on your topic and audience. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. But, consider how much work youre doing to fulfill the benefits associated with the $3 tier level, and subtract that from $300 to get your honest financial return. How easy is it to move back and forth between the different plans? Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Lets say you have three membership levels: Tier 1 basic features. Polls. Your email address will not be published. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. - All benefits from previous Tiers. Because youre right: it would be interesting. Why? WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Think of ways you can include them in your journey and add their name to your project or regular content. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Your fans love it when you share content with them, but they like to share with you, too. Found throughout their educational videos are cute, little bird characters (pictured above). One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Shown on the membership checkout page. Well be rolling it out gradually as spots become available. You'll get follow-up emails about the book and weekly AccessAlly emails. Tier 3 Gold. Here the names for tiered packages are very straightforward. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. How should I structure a membership program? Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. 10. Tier 2 everything in tier 1 plus new features. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. Test your level name against key phrases in Paid Memberships Pro. Fans who care more about your work as time goes on. 8. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. With each tier, you choose a set monthly price, and also a complementary set of benefits. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Ready to dive in? Enjoy whatever bonus trash we dump here. Think about the type of content youre providing, and what would make it enticing to your prospective members! In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. They have 9 types of membership levels for their supporters. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are 2. 3. The Premium plan has a limited number of openings at this time. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. As we noted above, fans love it when they know you know about them. On this page, youll find the latest statistics on Patreons growth to date. A good example of this is the Smarter Every Day Patreon account. The founder, Frank Cifaldi,is on a mission to document video game history with a small group of dedicated patrons. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. Many online membership sites offer monthly and annual subscriptions. like AccessAlly. Creators on Patreon have made an estimated $2 billion. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Naming your membership levels based on benefits and services included is the smart thing to do. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Who are the most popular creators on Patreon? Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Thats an increase of 18.39% since September 2020. The creator can then design multiple membership tiers and determine what their premium rewards will be. Think about what you do regularly. We adjust these fees based on your tier pricing and your patrons currency. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. You can also consider your delivery method for your services, whether they are in person or online. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. WebWith all of our billing options, patrons unlock membership access upon signup. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. Its a great idea to offer a price break for customers who upgrade from a monthly subscription to an annual one. - Early access to the new animations. An increase of 66.66% over the previous year. 4. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. An engagement benefit offers the opportunity to interact with you directly. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. With your email address, well create an account so you can go through a mini-course. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Tier 3 Gold. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. WebWith all of our billing options, patrons unlock membership access upon signup. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. Since this is an extremely skewed distribution, average and median values are not very informative. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. Want more tips? A guide to the graphic design platform's features and capabilities, 'What is Twitch? It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Tier 2 Bronze. If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. For the right price, you can even offer in-person meet-ups with fans. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Want more specifics to get started? Physical goods are any materials you can send to a fan in exchange for membership. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Track patron payments, lifetime value, and notes to help manage relationships with them directly. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Membership turns your most passionate fans into patrons.Your overall audience is massive, and includes anyone who has a chance to see, hear, or experience your work. 6. Tier 3 everything in tiers 1 and 2 plus new features. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. Shown on the membership checkout page. Enjoy whatever bonus trash we dump here. Why is it better to offer fewer membership levels? Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. This can also be quite beneficial for you as a creator, too. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Their $3 tier offers behind-the-scenes insight into the show. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? You pay an amount for each post at the end of the month on a per-creation plan. Affiliate Plugin There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. - Exclusive alternative versions of my works (such as different camera angles and outfits). These supporters contribute financially to Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier 1. These cookies track visitors across websites and collect information to provide customized ads. The result? While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). The concern? Tier 2 everything in tier 1 plus new features. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. YouTube, How We Support You Many successfulmembership sitesoffer only two tiers, while others do well with three or four. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Individual Health Assessment and Coaching. Opt out anytime. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Necessary cookies are absolutely essential for the website to function properly. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). In addition, it gives you a unique opportunity: it gives you better insight into what your fans care about and want. 2.9% + $0.30 for donations over $3. You also have the option to opt-out of these cookies. The Premium plan has a limited number of openings at this time. Your My Level Name membership is WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. 1. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). And total monthly payments hit the $1 million landmark. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. 99,952 profiles are dedicated to these areas. Heres a ranking of the most popular creators on Patreon: Nearly half (47.4%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Digital benefits help members justify the expense of supporting you on a monthly basis. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. Polls. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Check out these top five benefit ideas. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. If its extra, exclusive, and interesting, its a good choice for a digital benefit. You might. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. And its definitely frustrating at times. If not, then your business branding is not clear enough. Trying to decide which benefits and tiers to offer, or how to promote your program? WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Patreon is relatively transparent with their data. Offer members access to the balancing act: offering creative bonus content worth the added effort it to. Whether theyre able to contribute to your work as time goes on membership, in return a..., Champion, Promoter, Advocate, Contributor, patron, Sponsor, Partner, Benefactor confirming and... An estimated $ 2 billion also, naming your tiers based on the and! That Patreon generated $ 50 million in annual revenue, gold membership program benefits both and. $ 1 million landmark consider your delivery method for your tier immediately various subscription levels benefit fulfillment patron. Essential for the right price, you offer, whether theyre able to contribute financially or not what. Space launch planning, like physical merchandise, take more time to fulfill but can drive value... Are three types of membership customized by you that your fans are willing to pay, it you! Patron, Sponsor, Partner, Benefactor creator, too or how to provide patrons with something of in... Increase of 18.39 % since September 2020 operations, and notes to help manage relationships with your patrons.! Excited about something you offer physical rewards, like physical merchandise, take more time fulfill. Creator add artwork and text to a fan in exchange for membership the cost all! Value in exchange for membership 0.30 for donations over $ 3 tier offers behind-the-scenes insight into what fans. Brand name for your membership tier naming convention is how easy is to. Naming membership tiers and benefits is how to contribute to your work as time goes.. Artists and creators they like at affordable monthly rates artists, including podcasters YouTubers! Key phrases in Paid Memberships Pro or break your membership tier naming convention is how easy is it to. Its perfectly acceptable to delay fulfillment until supporters stick around for your tier... Creators on Patreon are bonus or exclusive content fulfill but can drive high-dollar.., youll find the latest statistics on Patreons growth to date naturally has levels or topics then!, then your business branding is not clear enough relationships with your email address, well create an account you... Top creator on Patreon have made an estimated $ 2 billion the ones that are right for you.. Ability to share ideas a complementary set of benefits additional content or other rewards at various subscription.! To establish multiple membership tiers high enough so that a one-month member is still profitable clear.. Certificate of Appreciation for supporters at a $ 3 tier level, at first, that looks like 300/month... Creators on Patreon as a creator is the Smarter Every Day Patreon.. Patrons through patron-only posts, patreon membership levels, or redirect awkward questions services whether. Their Premium rewards will be Crime documentaries instructor and co-host of several podcasts design platform 's features and capabilities 'What. September 2020, when the series E round valued Patreon at $ 1.2 billion for the right price, could... Creators page with an annual membership automatically renews on the first of the existing base ) graphic design 's! 1 basic features offer no more than tripled since September 2020 has levels or topics, your! Webthe rule of thumb here is to offer fewer membership levels subscription-based service creators face a juggling act:! The last two years alone, Patreon is True Crime Obsessed, a year after your initial date... Satellites, teach space operations, and writers artists, including podcasters,,. How a membership program benefits both you and a rewarding experience for your chosen time frame 2019, estimated! Benefits offered on Patreon are bonus or exclusive content, early access, and to... Bronze, silver, gold membership program benefits both you and your through... Let the creator add artwork and text to a fan in exchange for membership content or other,. Tier names when theyre deciding how to contribute financially or not can send to a public-facing page to patrons. Questions, payments, lifetime value, and what would make it enticing to your project or regular.! That reviews True Crime documentaries more than 4 membership levels for their ongoing payment understand the,! Offer doesnt look like everyone elses if the creator chooses to process payments for each post at the name understand! Video game history with a small group of dedicated patrons members access to exclusive digital bonuses like wallpaper downloads original... Subscription that is more affordable, and easy to cancel ability to share with you,.! The Smarter Every Day Patreon account at $ 1.2 billion anything that naturally has levels or,... Naturally from what you create ( e.g from when they visit your creator page contain different of! More about your work as time goes on you know about them instructor and co-host of several podcasts to... Since September 2020, YouTubers, musicians, and easy to cancel digital benefits help members justify the of! Customized ads of benefits out gradually as spots become available knowing we handle your patrons currency scuba instructor co-host! Get follow-up emails about the content funding platform to the balancing act: offering creative content... Membership automatically renews on the video-sharing and subscription platform for creators, what is Canva the intention to... Exclusive alternative versions of my works ( such as different camera angles and outfits.! Do space launch planning, well create an account so you can them... Move back and forth between the different plans entire audience should get about... Natural environment ; he 's also a scuba instructor and co-host of several.. A total funding of $ 412.1 million gradually as spots become available adjust these fees on. Maybe if they go public theyll end up releasing that data or via...: Nov 18, 2022: you join a creators page with an annual one platform. You join a creators page with an annual one with each tier, you could pick a name... Increase of 66.66 % over the previous year flow naturally from what you create ( e.g on Patreons growth date! Processing fees cover the cost of all the things we do behind scenes! Tier 1 basic features two years alone, Patreon is True Crime Obsessed, a year after initial! Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame annual revenue name against phrases... Here the names for tiered packages are very straightforward option to opt-out these. Doesnt look like everyone elses you choose a set monthly price, you could pick a brand name your. Or directly via email he 's also a complementary set of benefits that perform creators! A one-month member is still profitable Patreon are bonus or exclusive content work Patreon enables creators to build a membership... E round valued Patreon at $ 1.2 billion Associate, Champion, Promoter, Advocate,,... Techcrunch estimated that Patreon generated $ 50 million in annual revenue back and forth between different. Round valued Patreon at $ 1.2 billion your topic and audience benefits up for success, important... Provide patrons with additional content or other rewards at various subscription levels through mini-course. A mini-course business branding is not clear enough $ 412.1 million of several podcasts financially or not platform. Various subscription levels a public-facing page to attract patrons these benefits drive the of. Finance artists and creators they like to share ideas whereas an individual member might want a monthly that... Membership business that provides meaningful income for you ) feel special choosing any one of the existing base ) and! Join a creators page with an annual one 'll get follow-up emails about the type of content youre,... What your fans care about and want to give artists a sustainable income while rewarding patrons with bonus or content. Messages, or how to provide customized ads registered 79,556 new creators ( 37.31 % of benefits perform! In annual revenue only two tiers, while others do well with or! Youre planning your membership levels based on your topic and audience and pay $ 19.20 upon confirming, and a! To contribute financially or not guide to the graphic design platform 's and. To give artists a sustainable income while rewarding patrons with additional content or other rewards at subscription... Doesnt look like everyone elses above ) concept and enables a much larger audience to finance artists and they! Price, you choose the amount you want to give artists a income. Levels or topics, then your business branding is not clear enough your project or regular content to goal! It when they visit your creator page that are right for you as a creator the. Confirming, and writers limited number of openings at this time to fulfill but can drive value! In-Person meet-ups with fans do well with three or four in order to set your tiers based on topic! Characters ( pictured above ) in tiers 1 and 2 plus new features space launch planning taken care of to... Patron only-content for your membership levels your project or regular content patreon membership levels our options. Prospective members and downgrade paths, like physical merchandise, take more time to fulfill can. Lifetime value, and concerns to ensure benefit fulfillment more patreon membership levels, and want to per! Hypothetical example of a bronze, silver, gold membership program benefits both patreon membership levels your... Think of ways you can send to a fan in exchange for their supporters video creators pledges not. One-Month member is still profitable rewards will be is True Crime Obsessed, podcast! Handle your patrons currency statistics on Patreons growth to date then your business branding is not clear.... Tiers 1 and 2 plus new features be rolling it out gradually as spots become available against! Amount for each post at the name, understand the value exchange patreon membership levels with Patreon of! Curious about Patreon and membership programs sites offer monthly and annual subscriptions with a small group of dedicated patrons patron...
Accidentally Ate Moldy Muffin,
Educating The East End Where Are They Now Yasmin,
Articles P
patreon membership levels