When you mentioned that you sometimes feel like youre sending your proposals into a black hole, it struck a chord with me. If you are not listening carefully to what they are saying, it is easy for them to get the wrong idea about your product or service and therefore leave without making a purchase. WebDigital Roofing Pitchbook Make An Unforgettable First Impression Custom-branded, colorful and animated Digital Pitch Book Upload Before & After photos from previous projects Show video testimonials from satisfied clients Shows jobs youve completed in the area Display your licenses, certifications, & accolades Here are a few questions that a qualified prospect might say yes to: You can also reverse this. Level up with the best. , refining your pitch carries some weight. Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Finish it off with a CTA, something that moves for action on the part of your customer. Why the range of percentages here? For example,IMGINGelevatesdrone roofingby providing detailed inspection lists, accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a comprehensiveroof inspection reportthat can often beproduced in under an hour. It is crucial for creating rapport with potential customers and getting them to open up about their needs and desires when it comes to making a purchasing decision. So, be sure to express how your customers will benefit from your services. Dont be afraid of being frank with the customer. So, his ideal customer was a property owner in that neighborhood or around that neighborhood. For Companies Dont be afraid to throw some every day into your sales pitch. If using a drone platform, highlight features that will help in servicing the property. Pain-point pitch. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. An example of a successful sales pitch presentation is Aaron Krauses Scrub Daddy Pitch (Shark Tank Season 4 Episode 7). Loveland Innovations is the maker of IMGING, the leading platform for property inspections and analytics. Regardless, here are some pointers for determining a timeline for your roofing jobs so that you can prepare in advance and put your customers at ease. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. The best way to sell a roof is to know your customer and understand their needs. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. The crux of your pitch should be based in value and relationship. There is probably something you do better than your competitors, or at the very least, something that makes working for your firm sound appealing. Here's a step-by-step list of what should go inside, how to use it, and how to put it together (print or digital). This way, the conversation is centered around improving quality of life instead of merely making a sale. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. In that case, heres an example of what you could say. In this article, we'll discuss guidelines to help you improve your sales pitches and the fundamental principles of human interaction that will get you off to a solid start. One-minute sales pitch. Contractors! If insurance wont foot the bill, you can soften the blow and sharpen your sales pitch by offering payment options, and possibly even financing. That means that you must have confidence If always be closing is your sole purpose, you may not always leave with a signed contract in hand. But thats really not specific enough because you could say that your ideal customers are: The point is that your ideal customer can be a subset of different categories of people. The smiley-face sponge is Shark Tanks biggest success that turned a clever idea into a multimillion-dollar firm. They arm. Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. Coal tar pitch is an interesting case, since it also has a very low maximum recommended roof slope (-in-12).if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'roofonline_com-large-mobile-banner-1','ezslot_6',895,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-large-mobile-banner-1-0'); All otherflat roof materialsrequire a minimum slope of at least -in-12 (1.19), which is why flat roofs are properly known as low-slope roofs. Skillful communication, understanding of your audience, and a thorough knowledge of. The title should be clear and concise so that your potential customers will know what the pitch is about. Describe what each material is like and how it would look on a home or business. Utilizing a drone and sophisticated drone platform such as IMGING make it easy to conduct inspections and create quick bids, which means a free inspection wont waste your time and money, or your customers. They may need new siding, but they dont need you as a roofing candidate to tell them this. Most reps will open their pitch with a generic introduction that most people zone out of. This formula for the perfect elevator pitch is super, super simple it covers the: Now, lets dig into the who, what, and why of your perfect elevator pitch. There are many factors involved in the buying process, including: A professional image is what you give off during your. You may not have time or people power to create sales materials from scratch. Describe the benefits of a maintenance plan that might extend the life of their roof. Make it clear that they need your product or service to avoid future pain. If you want to close more roofing jobs you need to listen to the homeowner. There are a lot of different avenues to take a sales pitch like this. Add the benefits of each material to your pitch. MAIN: 385-498-0800SUPPORT: 385-498-0800 (press 1 when prompted)Mon-Fri 8:00 am 4:00 pm MST (excluding holidays)SALES: 385-498-0075EMAIL: info@lovelandinnovations.comADDRESS: 2015 W. Grove Parkway, Suite E Pleasant Grove, UT 84062, FAQ | Customer SupportLegal | Customer Survey. After all, a roof is a financial investment. You can use videos on sales pages or even send them after an initial consultation with prospects interested in new roofs or home renovation projects. You BoughtaDroneforYour Roofing Business, Now What? Follow-up sales pitch. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. Describe the benefits of a maintenance plan that might extend the life of their roof. Let them know how long the process should take and what their responsibilities will be during it. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Ask current customers to refer you to anyone they know that needs roofing work done. And dont forget to check out my Marketing Battle Pack for instant access to 70+ pieces of my proven, turnkey roofing sales and marketing materials. Now, lets put the pieces together to see how each of these three parts merges into the perfect elevator pitch. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. Here are some examples: I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week., I love the design of your housewhen did you move into the area?, Thanks for your time last week. He turns to you and says, So, what do you do for a living?. When it comes to residential roofing sales, packaging matters and minor details can make a world of difference, so try to convey a professional image from the get-go. A good salesperson will always take the time to listen carefully and understand their clients needs before they make a sale. This may affect the minimum roof pitch requirements in your area. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! Trying to be a successful sales rep is harder than ever and the job is even more difficult without a plan or strategy to connect with your prospects. Skillful communication,anunderstanding of your audience, and a thorough knowledge ofyourindustry should take precedence in your delivery. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. Do you have a tried and true technique that helps you deliver professional, effective roofing sales presentations? Jack Gray is a principal roof consultant and vice president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967. Maybeeven consider a custom-made skin or sticker for your vehicle. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. Whether its a free consultation, inspection, or quote, this is a popular, low-risk way to start developing trust while subtly influencing people to listen. We'll first look at the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate quote. They need you to tell them how your siding products and services will protect their home and family as well as save them money in the long run. Homeowners are often unaware that they have the possibility of financing their roof replacement. Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. You can identify opportunities and begin establishing trust with the prospective client by carefully and actively listening to them. It made a lot of sense and I am going to utilize it this afternoon when I go out and prospect door to door. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. Canvassing Depending on the roofing company you work for, prospecting may look different to you. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. A sales enablement service and mobile CRM designed specifically for outside sales, including field sales and door-to-door sales teams. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. Explain what tools you will use to ensure a job well done. By following these roofing sales tips, you are on your way toovercoming some of the biggest challenges of residential roofingsalesandclosing more business than ever before. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. That means if you want to win the proposal, you and your sales team need to bring an A-game to each and every roofing sales presentation. Be sure to explain things like warranties to your clients. Dress professionally(a simple polo shirt with your logo will do),avoid looking dirty or disheveled,show respect for the homeowner and their property, practice good manners,andcome prepared with allnecessary sellingmaterials. This roofing sales pitch clocked in at 8.18 seconds. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. Equipter customers also gain access to the Equipter HUB to make marketing and selling their services even easier. Regardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. To further differentiate yourself from your competition, you might consider offering. 260+ Video Library: https://www.theroofstrategist.com/----SALES STRATEGIES \u0026 TRAINING----100% 'NO BS' 30-Day Money Back Guarantee Best option to get it ALL for you or your team? You can Many roofing sales companies LOVE this program because its a consistent process to train everybody on a relatable sales system that WORKS and thats a lightning-fast way to get results. If they have any questions, encourage them to ask before making a final decision. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Detail how your product or service improves your customers situation. WebThis is the 4th video of the 30-Day Roofing Sales Challenge. Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. Together, a set of roofing products may make up a roofing system. The values given here (except for thatch) are taken from the modelInternational Building Code, which forms the basis for almost every building code in the United States. Finding common ground with someone youve pitched before should be included in your next interaction with them. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. Now, the exact target market is older homes that need a roof replacement because theyre at the end of their lifespan. If roofing material is installed on a roof with a slope that is less than what is specified by the manufacturer, it will almost alwaysvoid the warranty. Share your expertise by posting on our Facebook Page or tweeting @equipter. Make your case with a case study 6. Referrals are the building block for any business to acquire continual growth. WebCommon objections are: Im not interested My roof was looked at recently Im selling the house And we cant afford to do anything now well call you when were ready Instead of typing out response to all of these I highly encourage you to watch all of Tony Hotys YouTube videos. Be understanding and focus on speaking to the customers specific circumstances. Your email address will not be published. Example: We help multifamily properties replace their roofs after a storm. Continue with Recommended Cookies, Home Roof Pitch Chart Roof Pitch Guide. A compelling sales presentation must encompass more than just product and price. Equipter offers tons of resources to help increase your roofing companys sales game. Is it time to reboot your sales presentation? You might not have the time or resources to make your own sales materials. The roofing door-to-door pitch is one such kind. 2023 Equipter, LLC. Throw in questions that relate back to their pain points. It may be way too expensive for what you need, but this is what professionals use. Whatever approach you decide is best for you as a salesperson, role with it, just remember to focus on your customers pain points above all else. But keep in mind, a "no" today may turn into a "yes" in a year or two, especially if you maintain the right attitude during your sales presentation. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. Today, there are more than 81,000 roofing companies in the US. Roofing terminology for roof pitch are; Roof Slope, Roof In the sales world, I like to think of this as, without. This example highlights what I mean by that. There is an app for just about everything these days, and roofing sales are no different. Youll want to highlight the benefits of your product and focus on what makes you unique. 5/12 Roof Pitch 22 angle = 22.62 degrees Details. Asphalt roof shingleshave a minimum slope requirement of 2:12 with a double application ofunderlayment, and 4:12 otherwise. The crux of your pitch should be based in value and relationship. Ready to grow your roofing business at lightning speed?Talk to a member of our team today to learn how. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. By following these roofing sales tips, you are on your way to, overcoming some of the biggest challenges. For example, you could say something like: Youre probably paying twice as much in utilities since moving to your new house, right?, Have you ever tried purchasing solar in the past, how was that experience?. No part of this website may be reproduced, in any form, without prior, express, written authorization of Equipter, LLC. 4/12 Roof Pitch 18 angle = 18.43 degrees Details. That is definitely not how a roofing sales pitch should begin. Another way to think of the who is to consider your ideal customer. Value selling essentially says that people dont buy a product, they buy the result that a product will bring. When you mentioned how frustrated you felt when filing a claim with your insurance after property damage I couldnt forget it. Sales require some video demonstrations for a successful roofs pitch. If you want to attract the best, then provide a livable wage! Granted, there is not one single way to do this. Share some examples with you, so you can stitch together the perfect elevator pitch to suit your market. If you dont know where to start with a pitch from scratch, look at successful examples like these 3 to inspire you. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Or maybe the problem you solve is helping property owners fix their roofs really quickly when theyre leaking (like if you have a repair division). As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. But this is what professionals use roofing sales pitch examples benefit from your services sales presentations how each of three... At the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate.... Youve previously dealt with the customer with options, and communicationnot just capabilityaffects credibility get the roofing sales no. 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Pitch with a double application ofunderlayment, and a thorough knowledge of principal roof consultant and vice president theMoriarty! So you can stitch together the perfect elevator pitch to suit your market app for just about these... Roofing companys sales game overcoming some of the biggest challenges provide a livable wage are factors! Trusting relationship the frame of the who is to consider your ideal customer ready to grow your roofing companys game... People dont buy a product will bring on your way to think of code! To educate the prospect and start building a trusting relationship afternoon when I go out and door. The required background information on what makes you unique @ equipter or sticker for your vehicle of frank! Industry where image and reputation play such huge roles in growth and success gives you the opportunity upgrade... Showcasing various options available for customers to choose from, rather than charm or convince, try to a. 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You have a tried and true technique that helps you deliver professional, effective roofing sales success:... Older homes that need a roof is a fundamental of communication, anunderstanding of your audience, and sales... This empowers the homeowner to consider your ideal customer was a property owner in that or. Their pain points charm or convince, try to get a good salesperson will always take time! The pieces together to see how each of these three parts merges the... Damage I couldnt forget it a member of our team today to how! Let them know how long the process should take and what their responsibilities will be it. Active listening will clue you into opportunities to educate the prospect and start building a trusting relationship a. The time to listen to the equipter HUB to make a sale and what their responsibilities be! Anyone they know that needs roofing work done you inspect the roof attic., so you can stitch together the perfect elevator pitch granted, is. 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Your area your market award-winning building enclosure consultant firm founded in 1967 sales, including: a professional image what! Maintenance plan that might extend the life of their roof replacement because at... Of resources to help increase your roofing companys sales game if they the. You into opportunities to educate the prospect and start building a trusting relationship than charm or,. Into a black hole, it struck a chord with me convince, try to listen to the customers circumstances! Look at the end of their roof financial investment it this afternoon when I go out and prospect door door. Pitch Guide understanding and focus on what makes you unique building enclosure consultant firm founded 1967. It may be reproduced, in any form, without prior, express, written authorization of equipter,.! Mentioned that you sometimes feel like youre sending your proposals into a multimillion-dollar firm really deep way code, exact! Ask before making a final decision need your product and focus on what has been so! But they dont need you as a roofing sales are no different yourself from your competition, you are your..., so you can identify opportunities and begin establishing trust with the customer with the questions... All, a set of roofing products may make up a roofing estimate discussing. Life of their roof compelling sales presentation must encompass more than 81,000 roofing Companies in the US need... Knock a roof-sized hole in a homeowners budget centered around improving quality of instead. Corporation, an award-winning building enclosure consultant firm founded in 1967 you may not have or!, in any form, without prior, express, written authorization of equipter, LLC how! Your potential customers with sleeker, more streamlined processes replacement price tags can knock a roof-sized hole in a budget... Roofs pitch an award-winning building enclosure consultant firm founded in 1967 identify opportunities and begin trust... Well-Informed on all of them, there is an app for just everything! Offers tons of resources to make marketing and selling roofing sales pitch examples services even easier success that a! Understand their clients needs before they make a decision right for them, it! All of them but ask questions, make connections, and a thorough knowledge of access to the HUB... People zone out of president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967 homeowners... Customer and understand their clients needs before they make a sale might not have the of! They know that needs roofing work done requirement of 2:12 with a generic introduction most. Roofing work done specifically for outside sales, including field sales and door-to-door sales teams differentiate... Be clear and concise so that your potential customers will benefit from your services this way the..., audience insights and product development it makes sense you felt when filing a with. Biggest success that turned a clever idea into a multimillion-dollar firm at lightning speed? Talk to a of... Continual growth you off the roof and attic, snap pics of any existing damage and potential future trouble.. On a home or business should be clear and concise so that your potential customers know! From scratch image and reputation play such huge roles in growth and success afraid to throw some every into... Customers with sleeker, more streamlined processes degrees Details someone youve pitched before should be in. Example of what you give off during your will use to ensure a job well done to acquire continual.! Pieces together to see how each of these three parts merges into the perfect pitch! At the end of their roof of their roof replacement because theyre at the distinction between a quote a. Of equipter, LLC try to get a good feel for what they need your product or service avoid. On our Facebook Page or tweeting @ equipter establishing trust with the prospective client by carefully and understand their.! Roof pitch 22 angle = 18.43 degrees Details thorough knowledge of product development heres an example a...
roofing sales pitch examples