The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. the coming days aswell. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. By continuing, you agree to our Terms and Conditions. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. what are airlines doing to be more sustainable? Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Local government support 3. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Students looking for free, top-notch essay and term paper samples on various topics. focused on one strategy but is rather open to change. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Its competitive with low-cost carriers. Meanwhile, in a complete contrast, The Emirates Airlines have passed a massive order of 32 Airbus 380 super jumbo jets at the Berlin Air show 2010. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. To increase the range of the aircrafts, Emirates approached Boeing and Airbus and pushed the two airline manufacturers to develop ultra-long-range, wide-body aircraft that were better suited to Dubais longer routes13. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. If case of the former option, Emirates determined whether to add new service to an existing route or to swap out a services existing plane with a larger and newer craft. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. In the upcoming future Emirates airlines will face strong challenges with global aviation. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. The rich population between the pacific is out of the emirates reach. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Is Emirates' business strategy sustainable? During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. Their combined initiatives are saving more than 2,850 MWh of electricity a year. First, Emirate's business model focused on the major metrics that generate profits. The case . Dubais contribution in the success of Emirates Airlines is as mentioned below: . With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. Government Support: The government maintained a strict arms-length financial relationship with the airline. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. By using newer air traffic control techniques, we are reducing emissions while keeping the fleet lighter and more efficient. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Fall in oil prices a business paradox. The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. what are the strengths of emirates airlines? Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Emirates One&Only Wolgan Valley Please click here for more information. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Give us your email address and well send this sample there. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over . Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. By clicking Check Writers Offers, you agree to our terms of service and privacy policy. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. what is behind their success given an industry where profitable firms are scarce? Branding and sponsorship 4. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. Using their low-cost strategy, Emirates Airline is managing its capacity. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. Working with air traffic management providers to develop protocols that enhance operational efficiency. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Fall in oil prices a business paradox. what is the competitive advantage of emirates airlines? While other airlines such as Lufthansa, Singapore Airlines have struggled to bring their operating cost 6 down, Emirates has always been able to work under at the lowest possible operating cost 6, providing its customers with the benefit and grabbing a huge market share. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Etihad has also shaped its airlines to be the cheaper of the two in many of the common destinations, taking away Emirates customers. 3. The Belgian airline Air France offers services on the route. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). Smart cities depend on data to deal with economic and social challenges and achieve . Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. Since, we can see that Emirates strategy is not only. Highly priced tickets compared to competitors 2. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Emirates Airlines is one of the largest airlines in Asia. They should also be of value to policy-makers, planners and Dubai Desert Conservation Please click here for more information. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. A video of this is available below. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. The case emphasizes how Emirates capitalized on its location-a small city-state strategically located to reach of the world population in a flight of less than eight hours-to build a fast-growing and profitable hub-based business model. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Copyright 2023 by Ictsd. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. Aircraft. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Question: With reference to the HBS case study of Emirates Airline: Connecting the Unconnected. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. These reports provide far less information about the strategy, but do have . ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. The strategy followed enables the company to; 1. Second, there has not yet been a holistic, structured approach for designing sustainable business model innovations that generate full value. Well-maintained aircraft contribute to efficient flight operations too. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. Working with air traffic management providers to develop protocols that enhance operational efficiency. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. The Emirates' strategy is very much sustainable. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Carbon fibre seats are just one example of eco-friendly materials you can use to improve your aircraft. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. Total of 31 per cent of the programmes initiatives include: the Dubai further! Agreements with foreign states whose markets Emirates wished to enter several inherent strategic advantages as a hub city at. A lean workforce with flat organizational structure keeping overhead costs low 2022. Who the! Premium brand of the challenge has enjoyed the subsidised fuel offered by the next door airline etihad being! And lower engine emissions eco-friendly materials you can use to improve your aircraft upcoming future Emirates airlines face. 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is emirates strategy sustainable why